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Companies Turn to Web Software in Recession

by Admin 20. May 2009 15:05

As the recession continues on, many companies are looking for more beneficial ways to manage projects, employees and customers while saving some money at the same time. One way of doing this is through collaboration tools such as web based software. A new Forrester Research survery states that 70% of firms may adopt some form of collaboration tool in the next 12 months. Forrester analyst T.J Kiett says:

The tough economy is forcing companies to restrict travel while keeping distributed teams in touch. In addition, changes in the composition of the workforce mean enterprises must find ways to capture the knowledge of retiring Baby Boomers and provide Gen Yers with their favored tools to work efficiently.

Web management software, like OfficeClip, is a great solution to the current reductions in travel that businesses are doing, as it allows users to have access from anywhere and supports contractors and partners as well. Once businesses begin using collaborative web software, it will more than likely remain an integral part of their customer and employee management strategy even after the recession ends.

Online project management software such as timesheets, contact manager  and issue tracking can also be purchased on a pay-as-you-go basis for hosted versions. According to Meridith Levinson of CIO.com, these tools will not require companies to make a large inital investment so the risk and the cost are less than if they were installing the web software on their own servers. Both types, hosted and installed, are still much more cost effective than traditional software, as they are online and collaborative, providing great flexibility and ease of use.

We all hope the recession ends soon, but there are ways to improve your business without spending a fortune and collaborative web software is one of those ways!

A Discussion on Geo-Targeting

by Admin 26. March 2009 10:03

Some conversations have come up here at OfficeClip regarding reaching local businesses. Since we are located in Atlanta, GA, we are keenly aware of how many great opportunities there could be to reach out to other companies to offer our product or simply share ideas.The web is massive and sometimes  leads and sales can come from companies that want to or are willing to support other small businesses in their community.

Geo-targeting is what it's called when you do this with ad campaigns. I am not sure what it's called when it's a focus for social networking, like Twitter and Facebook...but I will lump it together for now.

My last post kind of hinted that Google has its faults (gasp!) and in this post, I am planning to return to that idea with this article, by Brian Carter of Fuel Interactive-a marketing agency in Myrtle Beach, SC and also offer some of my own thoughts on geo-targeting.

Mr. Carter's article focuses on experiences he has had with Google Adwords and his geo-targeted campaigns. He gives the following example:

"Say I want to serve ads about Myrtle Beach Hotels only to people in North Carolina – I’m creating a campaign specifically for North Carolinians with ads about a gas credit to save money on the drive down to Myrtle Beach. With AdWords’ current set-up and the query parsing exception, if someone in California searches for one of my keywords, like “myrtle beach hotels”, AdWords may still show them that ad. This happens despite the fact that the ad is for a gas credit that no one in California would ever use. Ridiculous. "

And I will have to agree with him here. Ridiculous. He goes on to further express some things I occasionally think when using Google:

"If I’m smart enough (or have good data from my analytics) to geotarget more specifically for better results or for specific campaign goals, I should be able to do so. Google either thinks their algorithm is smarter – and clearly it’s not - or they care more about making money than about helping me reach my advertising goals, or this is an antiquated approach they need to update. "

Things are tough out there right now and from what I've been hearing on Twitter and in some LinkedIn groups, people seem very committed to helping out their local businesses. Geo-targeting lets us try to get in touch with one another. If I want everyone to see my ads, I will create a campaign for the whole USA. But if I also want to target the Atlanta metro area, to see if any businesses here need web timesheet software or a web contact manager, I will want to create a campaign to geo-target this area for OfficeClip. Why does Google Adwords get to decide differently? Isn't it our money and our data? This is, for me, certainly an example that Google is too big and has too much control.

On another note, we have not implemented geo-targeting here at OfficeClip as of yet, but we are interested and engaged in our research. Any advice or comments...please post 'em as we would love to read 'em!

Tech-Users Go Low-Cost

by Admin 30. January 2009 09:01

With everyone pinching pennies these days, it's no real surprise that people are opting for cheaper versions of, well, just about everything. The technology industry has shown it's not immune, either. With so many low cost or free alternatives to expensive gadgets and softwares, it comes as no surprise that these alternatives are being snapped up in the current slow economy.

According to the New York Times, there are some bright(er) spots if you are in the business of low cost technology, such as the $200 Netbooks or inexpensive software that users still need.  Recessions “can cause people to think more about the effective use of their assets,” said Craig R. Barrett, the retiring chairman of Intel. “In the good times, you can get...not focused as much on efficiency. In bad times, you’re forced to see if there is a technology” that will help.

This seems especially true for companies that want to be more productive during the recession and save as much money as possible. Affordable management software, like OfficeClip, can be great value for money. Web Contact Manager, Web Timesheet and Web Issue Tracking can all help businesses to reduce waste, improve accountability and become more organized.

What are some ways you are saving money in the technology industry? Leave us a comment and share your ideas.

New Editions and Pricing for OfficeClip

by Admin 14. October 2008 17:10

Many business are feeling the effects of the economy right now and we wanted to help our potential and exisiting customers by introducing a new pricing structure for OfficeClip, as well as some new price reductions for our software. Its still necessary for businesses to be able to grow, organize and become more efficient, so we have put together three editions of OfficeClip, with the aim of meeting the various needs of all our customers.


Team Edition (Free)
- This free edition is for two users and we are aiming it at customers who want to first evaluate OfficeClip before buying and for developers. This edition can be used for an unlimited amount of time, allowing plenty of time for evalutation and for developers to try it out extensively. Team edition can be hosted or installed.


Professional Edition
- You can purchase Web Contact Manager, Web Timesheet and Expense, Web Issue Tracker and Web Collaboration separately or you can get them all together in the Premium Suite. Professional Edition can be either hosted or installed and is for anywhere between 3-200 users.  We have reduced the prices by 20%, please visit our pricing page for more information.


Unlimited Edition
- This edition is for organizations with over 200 users and is only available in the installable version. By purchasing the Unlimited Editions, there are no limits on the number of users, all applications (Web Timesheet, Web Contact Manager, Issue Tracker and Web Collaboration) are given and the source code is available. Please contact us for a quote on this edition.


Whether you are 2 users, 50 users or 1000 users; need only web based timesheet software or all applications; want to install or use the hosted versions-we are confident that we have the solution for your business.

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Controlling Costs in a Tight Economy: Hosted Web Software

by Admin 28. August 2008 16:08

As banks make it more difficult for small and medium sized businesses to take out loans, expenditures for improving internal business processes can rapidly shrink or disappear altogether in an economic slowdown. Customers reign in spending, businesses suffer and look for ways to streamline their business with cost-effective solutions, only to find that the bank will no longer give them the loan to make it happen...and so the cycle continues....

The New York Times notes that the witholding of credit comes as the economy tightens and joblessness grows, making it difficult for companies who would be able to grow to secure the funds to do so. By mid-June 2008, the credit that banks were giving was decreasing at the rapid rate of more than 6 percent. In dollar terms, that's about $150 billion dollars that companies at present (and very likely for awhile into the future) cannot get for their business needs. Imagine wanting to do internal restructuring to be more cost effective and needing to make a large expenditure for the softwares, etc. to accomplish it....and then not being able to get the money for the investment.

 
So one question certainly becomes..."What do in a tight economy when I want to improve my business?" The answer is to be creative. If improving customer relations, employee management and project management to reduce costs and increase flexibility are what you want to do, consider the benefits of hosted web software. Hosted web software is a way to do these things without using a large captial expenditure or taking out a loan from the bank for expanding your business and in times like the present, you may not be able to get the loans even if you want/need them.
 
According to Jeff Pyden of OmniVue Business Solutions, hosted online software has many benefits for companies who find themselves in these kinds of situations. First, hosted software is done on a pay-as-you-go basis and can be done monthly, yearly, etc. This allows you to easily add or remove users as your business changes and there are no upfront software costs, but there is always the ability to get premanent licenses later if you need them. In general, since no money has been spent on internal resources, there is less risk and more affordability and flexibility which can be ideal for the current economic situation.
 
Hosted web software, like OfficeClip, are internet based solutions, giving you the ability to access your data anywhere, anytime, anyplace with just a web browser. Data and applications such as Web Timesheet, Contact ManagerOnline Calendar and Document Sharing are managed easily and quickly, and the hosted version allows you to add or remove applications as your needs change. If you have financial concerns, are worried about the economy or simply want to try something new to improve important aspects of your business, hosted web software may be perfect for you.

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