Deepa Kapoor

Deepa Kapoor is an online writer for small businesses. She loves to write on the advancements of new technologies and how it affects our lives. She always explores ways to make small businesses more profitable. When not writing, she enjoys reading books and cooking exotic traditional food.

Permission-based Email Marketing

email-marketing

Reading Time: 3 minutes What is Permission-based email marketing? It means getting permission before adding contacts to an email list. It is the act of getting consent from a subscriber to send them email marketing campaigns. Businesses that get … Read more

Checklist for Finding a Good Freelancer

Reading Time: 4 minutes   To efficiently run a business, I have often used freelancers to provide quality work at affordable pricing. Based on my experience I have written this article with the hope it will help my fellow small … Read more

How to Improve Customer Retention

Reading Time: 2 minutes What is Customer Retention? Customer Retention is the ability of an organization or business to retain customers by providing them good services, managing the quality of the products sold, and quickly satisfy customer issues. Company … Read more