Permission-based Email Marketing

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What is Permission-based email marketing?

It means getting permission before adding contacts to an email list. It is the act of getting consent from a subscriber to send them email marketing campaigns.

Businesses that get it right and build permission-based email lists enjoy high open and click-through rates. In addition, these campaign emails help them get a significant level of sales and revenue from their email marketing initiatives.

Usually, an email or campaign email sent without the customer’s permission is considered spam.

Email marketing

Rules for Permission-based email marketing:

  • Get permission: Set an opt-in option in your marketing software, so when the customer signs in using a web form, the customer will receive an opt-in confirmation email. Allowing this opt-in confirmation will help you ensure that the customer wants to hear from you.
  •  Plan: It is essential to communicate with your customers regularly. Send the campaign emails at regular intervals and track the campaigns to analyze the results. It will give an idea about how many campaigns were delivered, how many people clicked etc.
  • Never buy or rent a list: Subscribers want to receive emails from those companies they have subscribed to, not an unknown third party.
  • Give the people an option to opt-out: Instead of sending emails to people who don’t want them and end up marking them as spam, allow them a way out so you can remove them from your list. The link for opt-out should be easy to find because interests may change over time.

Permission may ensure your Contacts are getting what they receive, and it is a profitable strategy that will pay for itself. In addition, a proper CRM solution will help categorize the contacts, and sending campaigns or promotional emails will be a hassle-free process.

So one of the significant advantages of permission-based marketing is that advertisers can concentrate their efforts on those prospects that are most likely to turn into buyers. When a customer selects themselves by asking for more information, it shows that they have a genuine interest in what the business is offering. As a result, these customers are more likely to purchase and to spend more money when they do so.

Benefits of using Email marketing:

  • Creates less spam risk.
  • Strengthens the brand.
  • It will give a better return on investment from your email campaigns.
  • Campaign emails show better engagement results.

Statistics that have proven how Email marketing benefits businesses:

47% of people open emails after checking the email subject line.
Welcome emails have an average of 82% click rate.
86% of business professionals prefer using emails for business communication purposes.
Automated email can boost revenue by 320%.
Email is 40x more effective at acquiring new customers than social platforms.
80% of business professionals have agreed that email marketing helps in customer retention.
50% of small and medium-sized businesses use email automation software to send drip campaigns.
Emails with the personalized subject line are 22.2% more likely to be opened.
78% of people unsubscribe from email listings because they send too many emails.

Email marketing with OfficeClip Campaign application:

With OfficeClip Campaign application, create:

  • Newsletters about company updates for subscribers.
  • Marketing campaigns for leads or prospects.
  • Send promotional offers or new product information campaigns to customers.

Additionally, with the drip marketing feature in OfficeClip, you can send campaigns to new users or prospects once their name is saved into the system. With this feature, the users will receive campaigns at regular intervals. This feature will engage your contacts and increase inquiries.


Permission-based email marketing, to a large extent, helps in building brand value and increase revenue. Most importantly, it also helps to build relationships between your company and customers.

Photo Courtesy: Irene Vodka Creative Common Attribution

Note: This blog was originally published in July 2019  and has been updated.