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Reminder: Humans visit your site

by Admin 23. April 2009 15:04

Yes, we all want to be #1 in Google for every single keyword. Well, that's unlikely to happen, but we can still try to do our best. According to Brafton, most of the time, this means through SEO content in which people will write keywords...and keywords...and yet more...you guessed it, keywords. But what are those keywords really saying to your human readers?

For example, we may have  web timesheet software used many times in our content, but we also have to explain what our timesheet software is and how it  can benefit the visitor's business. If the content is largely written to completely accommodate keywords, the descriptions of your products and why the visitor to your site needs or wants them will be lost.

So maybe you end up #1 in Google and everyone comes to your site...but if you fail to communicate what it is your selling, chances are you won't sell it. What's the point of being #1 in Google if it doesn't translate to sales?

Bottom line, you have to write your content for the robots and for humans. Don't forget the humans.

It Continues to Look Bleak for Newspapers

by Admin 16. April 2009 10:04

This post will be a follow up to my previous post, Would you Pay for Your Online News?, which examined what will happen to newspapers as advertisers leave in drives due to the recession and more people switch to reading online for free.

There was a very interesting post in the NYTimes about "hyperlocal" web sites and blogs that are bringing community news to the community as the major papers are cutting back on this news. These "hyperlocal" online sites are filled with links to news articles and posts from local bloggers, data feeds from city government, crime reports, restaurant openings and specials, locations for road construction and traffic, etc.

The biggest question is how these sites will make money and the answer appears to be advertising, although in a different form, and this is where the innovation of this idea could become a huge business. “When you slice further and further down, you get smaller and smaller audiences,” said Greg Sterling, an analyst who has followed the hyperlocal market for a decade. “Advertisers want that kind of targeting, but they also want to reach more people, so there’s a paradox.” 

However, he means large advertisers. But what about small ones? Numerous small businesses have never put ads online before and their estimated worth by 2013, according to Peter Krasilovsky, is $32 billion. Let's have an example.

We at OfficeClip are a small company located in Atlanta (Norcross, specifically). At present, we advertise online but not too much locally besides listings. Now let's say there is some very local news on this "hyperlocal" website about the police department nearby or a local chain restaurant adopting a new software or technological device to make their business run better, etc. That would be a great place for us to put an ad for our web timesheet software or web contact manager software. We might not reach as many people as we do with Google, but it probably would not be as expensive either. Also, there is a dedication that small businesses have to other local small businesses. This would enable them to know about one another more easily.

In all, this is probably bad for the newspapers, since they did not come up with it, but these "hyperlocal" sites still get information from them so they need to get advertisers quick in case their main artery newspaper fails. I still think this is a great idea and could really benefit local companies willing to participate!

Would You Pay for Your Online News?

by Admin 9. April 2009 08:04

Print newspapers are filing for bankruptcy daily. We all read the news online now, whether its from the New York Times, CNN, FoxNews, Politico, etc. There was a time, not too long ago, when the NYTimes and the Los Angeles Times were charging for certain content, called "Premium" articles and the rest was free. They abandoned this because they were losing advertising and that was where the money was at.

Advertising was how newspapers could provide their content for free online. Now, however, with the recession in full swing, advertisers are pulling their ads or downgrading, causing major losses for the papers. The debate about whether people will pay for the online paper is raging once again.

The New York Times comments in the situation: "Before the recession, media executives saw their future in online advertising, which was growing 25 to 35 percent annually. But last year, overall Internet ad spending rose 10.6 percent, and only 3.5 percent for television networks, according to a report by the Interactive Advertising Bureau and PricewaterhouseCoopers. The Newspaper Association of America says that for its industry, online ad revenue dropped 1.8 percent last year. "

Priya Raghubir, professor of marketing at the Stern School of Business says that newspapers and magazines will have to provide unique content that can't be found elsewhere if they are going to be successful in charging customers. Indeed, this will be a major factor and something very challenging for media companies as the Internet is changing all the time. People want access to the most recent trends, whether it is streaming videos, free music, live forums, etc.

Can newspapers survive without strong advertising? The answer so far appears to be "no." And many companies, especially those only based online, will struggle as advertisers pay for less during the recession. Small businesses, like OfficeClip, may re-evaluate the necessity of all their keywords or the price of the keywords they choose and this kind of decrease can have a large ripple effect.

So, at the end of the day, if the advertisers leave the newspapers, will we be willing to pick up the tab for our daily dose of news?

View my follow-up post on a different kind of news and a different kind of advertiser.

SEM is still bigger than Social Networking

by Admin 2. April 2009 12:04

...But for how long?

CRM Magazine concedes that social networking is becoming bigger and bigger by the day but holds firm to the idea that SEO and SEM are still holding their ground. Social networks, according the article, have yet to lead to a true revolution but consumers are changing how they are searching, so marketers need to be involved and ready to adapt quickly.

5 Strategies

The article then goes on to give 5 strategies to improve your SEO and SEM by including, not excluding or ignoring, your social networking efforts.

The first one is to start preparing for mobile search. Jon Diorio of Google Adwords pointed out that people have a different mindset when they are using their mobile device for search than when they are sitting at a computer and searching. Bottom line: get ahead of the game and start devoting some of your marketing budget to this because by 2009, almost 90% of mobile internet users will be searching, compared to 13% in 2007.

The second point mentioned was to make sure that your social content is searchable. Optimize it because if you don't, there could be unintended consequences, such as searchers being attracted to your competitors whose social content is optimized.

Strategy #3 advises marketers to use brand awareness as a selling point and only 25% of marketers currently track brand awareness. 98% of ads aren't clicked, so their only real purpose then is is to create and extend brand awareness. People can be encourged to perform searches after viewing some kind of online or offline marketing. Your paid ad may not get the click, but that person may search for you later, which is even better since you won't have to pay for the click! Online and Offline campaigns can be used in combination.

This 4th strategy suggests that a TV, newspaper or radio ad could be used to drive traffic to your website by getting people to search for you.

The final idea was for companies who have ideas and budgets, but not enough personnel to manage the intiatives, to use technology.

Things like CRM software, which OfficeClip offers, can help you do this by managing campaigns and contacts. Other marketing technologies are constantly evolving and can really help you manage your programs.

So are you implementing any of these strategies? How are they working for you? What would you add to this list? Please leave comments for us!

A Discussion on Geo-Targeting

by Admin 26. March 2009 10:03

Some conversations have come up here at OfficeClip regarding reaching local businesses. Since we are located in Atlanta, GA, we are keenly aware of how many great opportunities there could be to reach out to other companies to offer our product or simply share ideas.The web is massive and sometimes  leads and sales can come from companies that want to or are willing to support other small businesses in their community.

Geo-targeting is what it's called when you do this with ad campaigns. I am not sure what it's called when it's a focus for social networking, like Twitter and Facebook...but I will lump it together for now.

My last post kind of hinted that Google has its faults (gasp!) and in this post, I am planning to return to that idea with this article, by Brian Carter of Fuel Interactive-a marketing agency in Myrtle Beach, SC and also offer some of my own thoughts on geo-targeting.

Mr. Carter's article focuses on experiences he has had with Google Adwords and his geo-targeted campaigns. He gives the following example:

"Say I want to serve ads about Myrtle Beach Hotels only to people in North Carolina – I’m creating a campaign specifically for North Carolinians with ads about a gas credit to save money on the drive down to Myrtle Beach. With AdWords’ current set-up and the query parsing exception, if someone in California searches for one of my keywords, like “myrtle beach hotels”, AdWords may still show them that ad. This happens despite the fact that the ad is for a gas credit that no one in California would ever use. Ridiculous. "

And I will have to agree with him here. Ridiculous. He goes on to further express some things I occasionally think when using Google:

"If I’m smart enough (or have good data from my analytics) to geotarget more specifically for better results or for specific campaign goals, I should be able to do so. Google either thinks their algorithm is smarter – and clearly it’s not - or they care more about making money than about helping me reach my advertising goals, or this is an antiquated approach they need to update. "

Things are tough out there right now and from what I've been hearing on Twitter and in some LinkedIn groups, people seem very committed to helping out their local businesses. Geo-targeting lets us try to get in touch with one another. If I want everyone to see my ads, I will create a campaign for the whole USA. But if I also want to target the Atlanta metro area, to see if any businesses here need web timesheet software or a web contact manager, I will want to create a campaign to geo-target this area for OfficeClip. Why does Google Adwords get to decide differently? Isn't it our money and our data? This is, for me, certainly an example that Google is too big and has too much control.

On another note, we have not implemented geo-targeting here at OfficeClip as of yet, but we are interested and engaged in our research. Any advice or comments...please post 'em as we would love to read 'em!

Is Twitter Really Better Than Google?

by Admin 20. March 2009 17:03

Interesting thought and one that had never crossed my mind until I read this article from Kuno Creative Strategic Marketing. They assert that Twitter is quickly replacing Google as the go-to place for valuable information. Of course, this should all be kept in perspective: Twitter still has a relatively low number of users, at 7 million, compared to Google's massive worldwide reach.

Their point is interesting though. They concede that Google is still "king of meta data" but go on to say that it is just too massive and people really can struggle to find relevant results and therefore go digging through the pages, wasting alot of time. Hmmm, I've done that a few times, how about you?

Twitter, in their minds, is like a search engine that is full of people with similar interests to yours, whether it be marketing, software, supply chain, medical, etc., giving you direct access to the 1% of the information Google would give you but without having to go through all the other "junk." Twitter is indeed full of "gurus" who are the best of the best at what they do and they are constantly feeding a steady stream of information. If you go to search.twitter.com and type in what you are looking for, you will get a very relevant, quality list.

So while Google has everything, Twitter may be able to save you some time searching for it because it is smaller and a lot more personal. Give it a try sometime.

How to create a help desk using the OfficeClip Web Issue Tracker

by Admin 15. March 2009 15:03

OfficeClip Issue Tracker can be used in various ways. This articles shows how to use it as an IT help desk.

  1. Setup a Binder: Binders are containers that holds issues. You can create different of binders for different things. For example, one binder can hold Internal Software bugs and another binder can hold customer issues. More detail on how to set up a binder is available here.
  2. Configure fields: Each binders can be configured in terms of their fields and list values. After you setup the binder, you will be taken to a screen from where you can rename existing fields, add user-defined fields or select which fields should be shown on the opening screen.
  3. Setup appropriate Rules: OfficeClip Issue Tracker can be configured to notify users under various circumstances, for example, a rule can be created to email the issue to the person it is Assigned To. Also Escalation Rules can be created to take an action if an issue is not addressed for a specific amount of time. More details can be found here.
  4. Setup a drop-in mailbox: A drop-in mailbox is an email address that can be used by your customers to report issues via email. In order to use this feature, you will need to setup a POP account at your service provider. OfficeClip Issue Tracker will periodically go and check for mails in this mailbox. If found, any mails (along with attachments) will be captured and entered into the appropriate binder. More details on how to setup this feature is explained here.
  5. Create a web page for your users to report issues: Sometimes it is easier to have a web page from where your users can report issues. OfficeClip Extranet can be used to create an issue capture form. Extranet module will provide you with a URL that you can link to your website. Details on how to set this up is written here.
  6. Provide a secured page for your customers to manage issues: OfficeClip Extranet also provides flexibility to create secured extranet user accounts (these are different from your normal user accounts) that you can give to your customers. Using this account they will be able to enter issues, add notes to an issue and also change the status of an issue. See here  for more information.

Making Web 2.0 Work for You

by Admin 4. March 2009 09:03

Web 2.0, according to a McKinsey report and analysis, is extremely beneficial for companies but under-utilized. They give some reasons for this, which I think are very common, in small and large businesses alike:

"Web 2.0 efforts often fail to launch or to reach expected heights of usage. Executives who are suspicious or uncomfortable with perceived changes or risks often call off these efforts. Others fail because managers simply don’t know how to encourage the type of participation that will produce meaningful results. "

If these kind of problems exist, how can Web 2.0 even be beneficial? The McKinsey report explains that Web 2.0 is able to engage a broader base of workers and many of those have grown up using this technology. Also, the enagement demands a different mindset than the technologies of CRM software of the '90s, which were instituted mostly from management.

Web 2.0 consists of things like blogs, social networking sites like Facebook and Twitter, forums, wikis, etc. and require a lot of interaction from users to generate new content and information. In return, companies must to be open to these ideas and comments. Web 2.0 is like an open conversation...it is not for blatant self-promotion. Instead, it fosters the concept that by engaging with current and potential customers, news about your business and the products and services you sell, will increase.

It also takes a good amount of time. Remember, Web 2.0 is now a huge part of online marketing and if you use it, you should have a proper strategy in place and be willing to commit to blogging, twittering and responding to people's comments.

To Tweet or Not to Tweet

by Admin 26. February 2009 14:02

So there's a lot of buzz right now about Twitter and how small businesses can leverage it.  Everyone has ideas about how this microblogging phenomenon can help companies improve communication with customers and foster open dialogue and feedback. While all of that seems to be a good thing, it remains to be seen how much value a company can get out of Twitter for the time they put into it.

Benefits

There is an article on CIO.com that discusses the best ways to get started using Twitter for your business. For businesses, you need to be interested in sharing ideas and tips with others in your industry or field and also committed to responding to others, which is called "following." For example, a small marketing firm might join Twitter, seach out other marketing professionals and discuss articles, news, industry updates, etc.

The other benefit is that, when you have enough of a following, you will see an increase in traffic on your website, blog, etc. and perhaps an increase in sales. This would come from the large exposure of your company to your followers on Twitter who perceive you as an "expert" and will be interested in your product themselves, or pass your information on to others.

Drawbacks

The main thing Twitter is not for, however, is self promotion. You should not put your blog and website link on every update. The idea is to connect with others and build relationships with those who share common interests. Trying to aggressively sell yourself is highly frowned upon (and it is in the blogosphere as well).

It seems to me that this would all take a large amount of work. I am still unsure of the true benefit this would provide to OfficeClip; some people say it won't take a lot of time because the updates are only 140 characters. This is certainly a fair point, but you still have to find the research, news, etc. to share with others. Also, every other kind of social networking, such as Facebook, LinkedIn and even blogging and forums, require quite a bit of time investment in order to achieve results. Its seems that Twitter would need to be approached from that perspective as well: you get out of it what you put into it. The question I have is, what do you really get out of it as a small business?

What to do?

But, on the other hand, we all know how powerful the internet is and how many companies are not taking full advantage. Maybe this a great to join Twitter then and get established as a company unafraid to enter the world of micro-blogging. I would love to hear some ways that Twitter has or has not worked for you, please leave comments below!

 

Telecommuting: Planning it Right

by Admin 17. February 2009 12:02

Although gasoline prices have fallen drastically in the last few, the economy has gotten far worse. Those still employed are looking for any way possible to save money and are putting in more and more hours at work. Now, with online software like OfficeClip, workers can log in from any computer with an internet connection and manage their contacts and issues, and submit their timesheets. This means telecommuting has never been easier or more efficient.

 

Benefits and Risks


IBM estimates that teleworking can help improve worker productivity by about 20%, while reducing stress, cutting commute time and giving workers a better work/life balance. This is great news for employers and employees alike. While this seems like a good way to make workplace improvements in the current economy, a workable solution must address remote access needs of teleworkers and handle the security risks this can bring. It is important to realize that without proper security in place, an organization's sensitive information can be exposed to outsiders.

Additionally, there are risks of viruses which can be transferred from an infected device to other computers on your network and of hackers who could effectively destroy much or all of your important data and information.

None of this has to be a reason to abandon telecommuting.  There are solutions out there, such as SonicWALL, which delivers real-time security that can fit into the most demanding network infrastructures. Solutions like these ensure that employees can telecommute without risking any company information or exposing the networks to viruses or hackers.

Tell us how you are using telecommuting in your company by leaving us a comment.

 

StyleFix - Automatically fix StyleCop violations

by Admin 16. February 2009 14:02

Microsoft StyleCop reports style violation in C# code. It helps standardizing codes throughout the enterprise and also makes reading, sharing and maintaining code much easier.

The only problem is that it reports more than 100 types of violations and so the number of violations that you see in a typical project may run into the thousands. Some of them may be easy to fix in the visual studio using macros and regular expressions but most of them take a lot of time and are hence not practical at all.

Microsoft blog suggests that the next release of the StyleCop will be automatically able to fix the violations. This is a welcome improvement! In the meantime let me give you a stop-gap approach that we are using here.


The following tools are useful:

  1. Ghostdoc - A automated documenting tool implemented as macros. Although I believe that automated (and syntactical) documenting defeats the purpose of documentation, this tool is a GEM!. You need to use it to see what I mean.
  2. NArrange - An open source project that does some things like rearranging the code to fix some stylecop violations of the code. However, it does not touch the majority of the violations.
  3. StyleFix - This is what we have written here to use it on our own code. It does a few things:
    1. Allows you to selectively choose files that will be processed by StyleCop.
    2. Automatically fixes many violations. This program is new and will be improved till anything better comes up on the horizon.

 

I am using StyleFix with some success. For example, for a small project with 8 files, the first time I ran with StyleCop, I got 1753 violations!!! After running StyleFix it reduced to 273 or so. Applying GhostDoc reduced it to 92. The rest of it, I had to do manually :-(

The executable is at: http://www.codeplex.com/StyleFix

The source code is at: http://www.codeplex.com/StyleFix/SourceControl/ListDownloadableCommits.aspx

If you are using it I would like to know what you think. If you want to contribute, let me know I will gladly share the svn access. *** This program is still in beta, so please make appropriate backups before using it. I am not responsible if it screws up your code ***

Web-based Software - To Buy, Build or Rent?

by Admin 11. February 2009 18:02

In recent years there has been a clear trend of businesses opting for Pay-Per-Use compared to licensing or building their own software. At OfficeClip we started with providing both the options (buy or pay-per-use), and we have noticed that a certain category of businesses opt for buy and others go for pay-per-use. Based on our experience, I would like to share some patterns here.

Buy Software (or install locally)

We have seen that companies that are in the upper scale of small business (for example have 50+ employees), who have some IT staff weigh on buying a web-based software in house and install on their server.

  • ROI - Total cost of ownership can vary depending on how much time you want to keep the software. Sometimes the software may not need many upgrades so once purchased they can be used for a long time.
  • Limitations - Installable software sometimes does not have limits on the entities that can be created (for example, no limits on number of contacts that can be created in an installed contact manager) or the number of users that can use it.
  • Customizability - Installable software is more flexible to integrate with other systems in the organization. This is because the company has the program installed on their machine and does not have to go through the security introduced by the hosting company.
  • Backup and Maintenance - Many companies have their own full backup and incremental backup scripts. This allows them to treat all their products in a similar fashion thereby reducing administrative hassles.
  • Security - Even though browsers have SSL and hosting providers claim that they have many levels of security, etc., many companies do not feel too comfortable keeping their (or their customer's) information in places where they do not have full control. Remember a few months back Barack Obama's passport information was accessed by some employees of the government. We regularly hear about stolen SS# or credit card numbers from the secured enterprises.

Rent Option (use Hosted Version or SaaS)

Mostly opted by smaller businesses or business that are geographically dispersed or do not have a full IT department.

  • No Hassle Setup - Hosted software has gained momentum because it does not need setup and general maintenance. With the use of high speed networks, development of browser technology (like AJAX etc.), browser based software is getting closer in quality and performance to software installed on a user's computer.
  • No Initial Investments - Hosted software is generally sold on a per user, per month basis, so the initial investment is low. Also, many hosting providers do not require any contracts so small companies feel more secure.
  • Standardized Security - Web applications today offer security features like SSL, password protection, role based access etc. and it is getting better with time.
  • Enough Customization - Although the customization features of the hosted software are somewhat less, small businesses most of the time do not need such customization.

Build Option

This is the final option that many SMEs do not opt for unless they have very specific requirements. Even then there are many factors that lead small business to go this way:

  • Cost of Build: Today the cost of building software is much less compared to what it was even a few years ago. This is because many companies provide ready-made business components that can be easily integrated to make a complete solution. Also, many outsourcing outlets like elance, rentacoder etc. provide a marketplace where competent offshore developers are available at a fraction of price compared to the in-house developers or even compared to buying a ready-made solution.
  • Control on the feature set - In the build option there are no restrictions on what can be done. In other words it is like a meal prepared with your recipe just for you.

OfficeClip provides a balance between these choices by offering both Buy and Pay-Per-Use Option. It also provides source code so that companies can extend the software themselves.

Big Brother Technology or Smart Advertising?

by Admin 4. February 2009 09:02

I am always on the lookout for new technologies, especially when it comes to marketing. When I discovered that tracking systems are being developed for use in video screens in shopping destinations, I was very surprised.

The technology is in limited use right now, but according to the New York Times, small cameras can be embedded in screens or hidden around them, tracking who looks at the screen and for how long. The software can determine the viewer's gender and approximate age range and can change ads accordingly. So if the screen determines you're a middle-aged female, the ad will change from lawnmowers to anti-aging cream.

I am unsure how I feel about this. I do marketing here at OfficeClip and I use the web contact manager to manage customers, accounts, etc. in addition to other ways to track potential and exisiting customers. Does something like this go too far? It seems a bit "Big Brother" to me, but on the other side, I can see how companies could really use this kind of information to provide targeted ads  to shoppers.

Would you use something like this as part of your marketing strategy? Would you be ok with this being used in your favorite shopping spots? Share your thoughts.

Tech-Users Go Low-Cost

by Admin 30. January 2009 09:01

With everyone pinching pennies these days, it's no real surprise that people are opting for cheaper versions of, well, just about everything. The technology industry has shown it's not immune, either. With so many low cost or free alternatives to expensive gadgets and softwares, it comes as no surprise that these alternatives are being snapped up in the current slow economy.

According to the New York Times, there are some bright(er) spots if you are in the business of low cost technology, such as the $200 Netbooks or inexpensive software that users still need.  Recessions “can cause people to think more about the effective use of their assets,” said Craig R. Barrett, the retiring chairman of Intel. “In the good times, you can get...not focused as much on efficiency. In bad times, you’re forced to see if there is a technology” that will help.

This seems especially true for companies that want to be more productive during the recession and save as much money as possible. Affordable management software, like OfficeClip, can be great value for money. Web Contact Manager, Web Timesheet and Web Issue Tracking can all help businesses to reduce waste, improve accountability and become more organized.

What are some ways you are saving money in the technology industry? Leave us a comment and share your ideas.

Make the Most of Your Marketing

by Admin 19. December 2008 18:12

Make the Most of Your Marketing

By now everyone has heard we’re in a recession. How do you improve your business during a recession? There are, of course, many answers to that but one would certainly be to improve your marketing. Embracing Web 2.0 can be a way to gain visibility for your product/service in a way you might have only been doing through PPC ads and SEO. And while no one is arguing that Google is still king and SEO is still a necessity, Web 2.0 may offer new ways to connect with your target market that (for most of us anyways) is increasingly looking for ways to cut back.

Web 2.0, or inbound marketing, focuses on attracting highly qualified customers to websites through creating blogs that customers can follow, forums they can participate in, videos they want to watch and newsletters they want to read. It is pretty much the opposite of print and TV marketing, where a message is thrown into the crowd over and over again. And if you are reading this OfficeClip blog, you are already participating in inbound marketing!

3 Main Components

Inbound marketing campaigns, according to Hubspot’s Marketing Blog, have three main parts:

1. Content- The content is what attracts the customers to your tool

2. Search Engine Optimization- Nope, this has not gone away, it still has to be a huge part of any marketing strategy, as users will still use your site as a starting point.

3. Social Networking- Things like Facebook and Linkedin allow you to spread the word about your company in a personal way and gets other people talking about you! In addition, Jake Kilroy of Entreprenuer.com, talks about the benefits of using Twitter, a networking site where you constantly update your status, have people “follow” you and “follow” others with whom you share a mutual interest.

Communication is Key

Perhaps the main point of Web 2.0 is that consumers want you to communicate with them and they want to be able to give you feedback! This is why blogs are so common now, even though it can be challenging to get one started and develop a following. Another way to interact with your customers is through email-yes, its been around longer than social networking, but it is still a great tool! Using  OfficeClip’s Web Contact Manager can help you organize all your customers and send out recurring email campaigns, updating them on any news, tips, changes, etc. with your company/product.

In the end, inbound marketing alone will probably not be enough, at least initially. PPC ads, emails, phone calls, etc., can still be effective as long as you do them well. But a combination of these strategies will enable you to connect with your customers in the ways they want…and that’s always best!

New OfficeClip Release and Enhancements

by Admin 1. December 2008 19:12

We have been working hard on various improvements and we are excited to introduce some great new features!

MS RDLC Dynamic Reports


With our OfficeClip 7.7.4 release on November 23, 2008, we have made several enhancements to the software. OfficeClip now has Beta Microsoft RDLC Dynamic reports. We have added these Microsoft reports instead of the Crystal reports and are confident that they will be more effective and appropriate in meeting the needs of OfficeClip users. They also give users the ability to add their own custom reports within the Web Timesheet and Expense, Web Issue Tracker and Web Contact Manager applications.


New Online Help Files


Another enhancement that has been in the works for some time is our online help files. We have done extensive work on updating these files to accurately reflect the software and guide both new and existing users through the many features of our software. We aimed to have the online help files do more than simply show "how" to make new web timesheets, color-code issues, create email campaigns, etc. We wanted them to also demonstrate "why" these various features and functions will help our users and how best to take advantage of all parts of the software to get the most benefit. The online help files can be especially helpful if you are in the process of evaluating our software, as they will guide through not only the setup of OfficeClip software, but also show you the varying levels of functionality and efficiency that the software can bring to your organization.


New Backup and Restore Tool


A new backup and restore tool is provided with the current version that will allow you to do your database and configuration file backups unattended. To access this tool, go to the Start Menu -> All Programs -> OfficeClip


Check Out Our New Video!


We also made a video of our software! So if you are new to OfficeClip and want to see how your business can benefit from web based management software such as
Introduction to OfficeClip

online timesheets
, web contact management, document sharing, etc. then take a look at our short (we promise!) video:


Last But Not Least...


Finally, we wanted to say how excited we are that Whataburger is using OfficeClip for their online business needs. We look forward to providing them with web based solutions now and into the future. Excited about any of these new features or want to see something else? Give us feedback or post a comment below!

New Editions and Pricing for OfficeClip

by Admin 14. October 2008 17:10

Many business are feeling the effects of the economy right now and we wanted to help our potential and exisiting customers by introducing a new pricing structure for OfficeClip, as well as some new price reductions for our software. Its still necessary for businesses to be able to grow, organize and become more efficient, so we have put together three editions of OfficeClip, with the aim of meeting the various needs of all our customers.


Team Edition (Free)
- This free edition is for two users and we are aiming it at customers who want to first evaluate OfficeClip before buying and for developers. This edition can be used for an unlimited amount of time, allowing plenty of time for evalutation and for developers to try it out extensively. Team edition can be hosted or installed.


Professional Edition
- You can purchase Web Contact Manager, Web Timesheet and Expense, Web Issue Tracker and Web Collaboration separately or you can get them all together in the Premium Suite. Professional Edition can be either hosted or installed and is for anywhere between 3-200 users.  We have reduced the prices by 20%, please visit our pricing page for more information.


Unlimited Edition
- This edition is for organizations with over 200 users and is only available in the installable version. By purchasing the Unlimited Editions, there are no limits on the number of users, all applications (Web Timesheet, Web Contact Manager, Issue Tracker and Web Collaboration) are given and the source code is available. Please contact us for a quote on this edition.


Whether you are 2 users, 50 users or 1000 users; need only web based timesheet software or all applications; want to install or use the hosted versions-we are confident that we have the solution for your business.

Get the most from OfficeClip: Login from your mobile!

by Admin 6. October 2008 12:10

This is a really handy feature of OfficeClip. Log in to OfficeClip from your mobile phone and access all your contacts, notes, tasks, appointments, etc. from anywhere you happen to be! This allows you to be even more flexible because you don't need to be on a computer. You could be in a taxi, on a train or having a coffee and be able to get all your OfficeClip information, such as Contacts, easily from your phone.

OfficeClip was created using the Microsoft .Net framework®, giving it flexible configuration and implementation on numerous web client devices, such as web browsers, Palm® devices, and web-enabled mobile phones. To access your OfficeClip contacts from your Web Contact Manager, and other applications, simply visit www.officeclip.mobi to login to your OfficeClip account. Couldn't be easier!!

Another great feature of OfficeClip is the ability to send SMS messages. Within every member's information, there is a place to add a mobile number and then you can manage the SMS. This gives you the ability to either disable the SMS entirely or to specify what type of SMS messaging you would like to receive. To send an SMS to someone, just click the link beside their mobile number. Remind a team member about a meeting, send an update on a web timesheet report or share information about an account in Web Contact Manager  all from within OfficeClip! This is a an easy, efficient and very quick way to communicate with your colleagues, whether they are in the office, out to lunch or traveling for work.

If you enjoy these features, or have questions, we encourage you to leave comments for us and for other readers!

New Connectors for OfficeClip and third-party software

by Admin 23. September 2008 18:09

These connectors will enable OfficeClip Timesheet users to easily and efficiently connect with third-party accounting software such as Quickbooks, Peachtree and MS Accounting. The add-ins will eliminate the need for any double entries, as all accounting data, like payroll entries, etc., can be directly moved back and forth between the accounting software you are using and OfficeClip's Web Timesheet and Expense. Each of these connectors can also work with our Offline Timesheet, so if you don't have an internet connection, you can still access the two-way data transfer.

In addition to the connectors for the various accounting software, OfficeClip also has MS Word and MS Outlook add-ins. The MS Word add-in will allow you to create mail-merge documents (letters, fliers, campaigns, etc.) directly from MS Word using the OfficeClip Contact Manager application. Our MS Outlook add-in enables you to quickly and easily synchronize your Contacts, Events, Tasks and Notes straight from MS Outlook to OfficeClip and vice versa. This is an extremely useful feature since we are all busy and need the ability to have flexible access to our information.

If you think having an OfficeClip Connector will make your work easier and more streamlined (which we are sure it will!) then visit the OfficeClip website to learn more and download a connector.

Go Green: Manage your business with the Web!

by Admin 9. September 2008 17:09

There's a lot of discussion about going green, but many articles I've come across advising small businesses on how to go green have focused on actual products they can buy to use in their offices. These include light bulbs, recycled paper, electronic equipment, cleaning supplies, etc., which are very good ideas and most certainly helpful to the environment. But what about actually helping your business run better and being green at the same time?! This is where web based business management software comes in.

Perhaps one of the biggest "green" benefits of web based business software comes from the almost complete lack of paper needed for things like old timesheets. Employees and contractors alike can enter their hours for projects from any web browser on any computer, cell phone, laptop, etc.  Stacks of paper with everyone's hours are no longer needed-so the paper is being saved, along with money, AND time is managed effectively and tracked in real-time.

According to Business Wire, there are many Fortune 1000 clients that have implemented online timesheets and contact manager software to reduce paper, increase organization and improve customer relations. Web software is affordable for SMEs as well...OfficeClip's Premium Suite can be downloaded for $80 per user or hosted online for $10 a month.

And the ways to go green with web management software don't stop there...another HUGE benefit is the ability of employees to access their data from anywherePatricia Faulhabber mentions telecommuting as a great way for small businesses to easily compete with the larger companies that are going green. Enabling employees to telecompute from their homes once or twice a month or even once a week will save them money in gas, wear and tear on their vehicles and give them greater flexibility in their schedules, which can lead to improved productivity.  

Web software provides all the means to make this happen and so, while making your company more productive, organized and efficient, and your employees happier, you can also boast being green.

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