Understanding Contact Manager Vs CRM
Contact Manager | CRM | |
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What Is |
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Features | Contact manager may have features like:
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CRM is a much broader concept and is designed to:
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Who can use | Can be used by small business or a small company who have lots of contacts, but don't need detailed follow-ups and doesn't involve much of sales or marketing process. | Can be used by various industries like banking, retails, insurance, hospitality, health, etc. which helps them to manage and organize all the contact information and also includes managing notes, issues, tagging, social networking, setting call-list and much more. It carries the sales and follow-up process smoothly. |
Why use | It will help to manage, organize the information regarding all your contact, accounts, competitors, opportunities. It captures all data, which can be retrieved whenever required and does not require too much of analysis. | It will give a 360 degree view of the customer information and their activities. All this information is quite useful for the long sales cycle which will help in converting a lead into prospect easily. It can generate various kind of reports in real-time for future analysis. |
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