It Continues to Look Bleak for Newspapers

Reading Time: 2 minutes This post will be a follow up to my previous post, Would you Pay for Your Online News?, which examined what will happen to newspapers as advertisers leave in drives due to the recession and … Read more

SEM is still bigger than Social Networking

Reading Time: 2 minutes …But for how long? CRM Magazine concedes that social networking is becoming bigger and bigger by the day but holds firm to the idea that SEO and SEM are still holding their ground. Social networks, … Read more

Making Web 2.0 Work for You

Reading Time: < 1 minute Web 2.0, according to a McKinsey report and analysis, is extremely beneficial for companies but under-utilized. They give some reasons for this, which I think are very common, in small and large businesses alike: “Web … Read more

Big Brother Technology or Smart Advertising?

Reading Time: < 1 minute I am always on the lookout for new technologies, especially when it comes to marketing. When I discovered that tracking systems are being developed for use in video screens in shopping destinations, I was very … Read more

Tech-Users Go Low-Cost

Reading Time: < 1 minute With everyone pinching pennies these days, it’s no real surprise that people are opting for cheaper versions of, well, just about everything. The technology industry has shown it’s not immune, either. With so many low cost or … Read more