A Tag is a term which you assign to your contacts to categorize or filter them on the basis of their interest, preferences or some set of actions, which makes it easier to find them.
Tags help to organize your data to meet your business needs. Tags will help you to sort your contacts on the following basis:
Figure: Creating Tags
Tags are identifiers which help in better categorization, finding information faster, it becomes easier to send campaigns or emails to specific contacts.
Figure: Tags assigned to a contact
Multiple tags can be added to a single record. Tags can be easily edited, deleted and tag groups can also be modified.