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Restrictions on SMTP, POP or IMAP accounts to access Gmail directly

by SK Dutta 26. August 2019 13:54

When accessing Gmail via a third-party site that connects to using POP, IMAP or SMTP protocol, some precautions need to be taken to effectively access mails.

To set up Gmail Imap and Smtp correctly see the google help page at https://support.google.com/mail/answer/7126229?hl=en

When accessing Gmail from a third party site (like officeclip.com), google adds some additional security measures:

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OfficeClip Products

Permission-based Email Marketing

by Deepa 3. July 2019 09:58

What exactly is permission-based email marketing?

It means getting permission before adding contacts to an email list. It is the act of getting consent from a subscriber to send them email marketing campaigns. Businesses that get it right and build permission-based email lists enjoy high open and click-through rates. These campaign emails help them in getting a significant level of sales and revenue from their email marketing initiatives.

Usually, an email or campaign email sent without the customer's permission is considered as spam.

Rules for permission-based email marketing:

  • Get permission: Set an opt-in option in your marketing software, so when the customer signs in using a web form, the customer will receive an opt-in confirmation email. Allowing this opt-in confirmation will help you to be sure that the customer actually wants to hear from you.
  •  Plan: It is essential to communicate with your customers on a regular basis. Send the campaign emails at regular intervals and track the campaigns to analyze the results. It will give an idea about how many campaigns were delivered, how many people clicked etc.
  • Never buy or rent a list: Subscribers want to receive email from those companies they have subscribed to, not an unknown third party.
  • Give the people an option to opt-out: Instead of sending emails to people who don't want them and end up marking them as spam, allow them a way out so you can remove them from your list. The link for opt-out should be easy to find because interests may change over time. 

Permission may ensure your Contacts are getting what they receive and it is a profitable strategy that will pay for itself. A proper CRM solution will help to categorize the contacts and sending campaigns or promotional emails will be a hassle-free process.

So one of the significant advantages of permission-based marketing is that advertisers can concentrate their efforts on those prospects that are most likely to turn into buyers. When a customer selects themselves by asking for more information, it shows that they have a genuine interest in what the business is offering. These customers are more likely to purchase and to spend more money when they do so.

Benefits of Permission-based email marketing:

  • It creates less spam risk.
  • It strengthens the brand.
  • It will give a better return on investment from your email campaigns.
  • Campaign emails give better engagement results.

 

Photo Courtesy: Irene Vodka Creative Common Attribution

 

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Big Brother Technology or Smart Advertising?

by Admin 4. February 2009 09:02

I am always on the lookout for new technologies, especially when it comes to marketing. When I discovered that tracking systems are being developed for use in video screens in shopping destinations, I was very surprised.

The technology is in limited use right now, but according to the New York Times, small cameras can be embedded in screens or hidden around them, tracking who looks at the screen and for how long. The software can determine the viewer's gender and approximate age range and can change ads accordingly. So if the screen determines you're a middle-aged female, the ad will change from lawnmowers to anti-aging cream.

I am unsure how I feel about this. I do marketing here at OfficeClip and I use the web contact manager to manage customers, accounts, etc. in addition to other ways to track potential and exisiting customers. Does something like this go too far? It seems a bit "Big Brother" to me, but on the other side, I can see how companies could really use this kind of information to provide targeted ads  to shoppers.

Would you use something like this as part of your marketing strategy? Would you be ok with this being used in your favorite shopping spots? Share your thoughts.

Make the Most of Your Marketing

by Admin 19. December 2008 18:12

Make the Most of Your Marketing

By now everyone has heard we’re in a recession. How do you improve your business during a recession? There are, of course, many answers to that but one would certainly be to improve your marketing. Embracing Web 2.0 can be a way to gain visibility for your product/service in a way you might have only been doing through PPC ads and SEO. And while no one is arguing that Google is still king and SEO is still a necessity, Web 2.0 may offer new ways to connect with your target market that (for most of us anyways) is increasingly looking for ways to cut back.

Web 2.0, or inbound marketing, focuses on attracting highly qualified customers to websites through creating blogs that customers can follow, forums they can participate in, videos they want to watch and newsletters they want to read. It is pretty much the opposite of print and TV marketing, where a message is thrown into the crowd over and over again. And if you are reading this OfficeClip blog, you are already participating in inbound marketing!

3 Main Components

Inbound marketing campaigns, according to Hubspot’s Marketing Blog, have three main parts:

1. Content- The content is what attracts the customers to your tool

2. Search Engine Optimization- Nope, this has not gone away, it still has to be a huge part of any marketing strategy, as users will still use your site as a starting point.

3. Social Networking- Things like Facebook and Linkedin allow you to spread the word about your company in a personal way and gets other people talking about you! In addition, Jake Kilroy of Entreprenuer.com, talks about the benefits of using Twitter, a networking site where you constantly update your status, have people “follow” you and “follow” others with whom you share a mutual interest.

Communication is Key

Perhaps the main point of Web 2.0 is that consumers want you to communicate with them and they want to be able to give you feedback! This is why blogs are so common now, even though it can be challenging to get one started and develop a following. Another way to interact with your customers is through email-yes, its been around longer than social networking, but it is still a great tool! Using  OfficeClip’s Web Contact Manager can help you organize all your customers and send out recurring email campaigns, updating them on any news, tips, changes, etc. with your company/product.

In the end, inbound marketing alone will probably not be enough, at least initially. PPC ads, emails, phone calls, etc., can still be effective as long as you do them well. But a combination of these strategies will enable you to connect with your customers in the ways they want…and that’s always best!

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