This is a glossary of CRM terms that you might see on our website or elsewhere online. Each word has a link that will show you its definition, origin and more details.
A:
Accounts:
An Account is the record for a company or organization that centralizes all associated contacts and interactions. This information effectively turns the contact manager into a strategic tool for managing business relationships.
Administrator:
As a highly privileged user, an Administrator holds full control over a software system’s configuration, user access, and management.
B:
Bulk Options:
Bulk actions are a powerful feature in a contact manager that lets you apply changes to many records at once, not just one by one. This streamlines your workflow and saves significant time.
C:
Call List:
A call list is a structured reminder system used by sales teams to schedule and track outreach to current and potential customers. It helps ensure timely follow-ups with leads and clients, improving organization and vital for maintaining relationships and closing deals.
Contact Manager:
A Contact Manager is a software solution designed to centralize and organize all customer and prospect information, including interactions, tasks, and documents. This database provides your teams with a unified view of client details, streamlining communication and helping monitor work status and effectiveness.
CRM (Customer Relationship Management):
CRM is a strategic approach for businesses to build and improve customer relationships throughout their lifecycle. It uses CRM systems to collect and analyze customer data, boosting service and sales efficiency.
Contact Manager vs CRM:
A Contact Manager focuses mainly on organizing individual contact details and communications. A CRM (Customer Relationship Management) system, however, is much broader; it manages the entire customer journey, integrating sales, marketing, and service to build deeper relationships beyond just contact information.
CRM Trends:
CRM trends refer to the latest changes and innovations in how companies use technology and strategies to manage customer relationships. These trends often involve new features like AI and mobile access to better understand and serve customers.
D:
Duplicates:
Importing contacts from various sources can lead to redundant data, resulting in a disorganized contact list and excessive system storage usage. Manage Duplicates feature directly addresses this by allowing the removal and merging of these duplicate contacts within the system.
Document Management:
A Document Management System (DMS) is an automated system designed to store, track, and retrieve digital documents in various formats. This system helps organize documents into folders, thereby streamlining organizational workflows and facilitating the smooth functioning of daily operations.
Data Security:
Data security involves protecting digital information from unauthorized access, corruption, or loss. Its main goal is to ensure data confidentiality, integrity, and availability through various protective measures.
Data Backup:
Data backup involves creating a copy of data to ensure its recovery after various failures, such as hardware malfunctions, data corruption, or accidental deletion. This process helps restore vital business information to its original or an alternate location, thereby preventing data loss and saving potential losses.
Dashboard:
A dashboard is a visual display that brings together key data and metrics from various sources onto a single screen. Its purpose is to provide a quick overview, helping users easily monitor performance, identify trends, and make informed decisions.
Drip Marketing:
Drip marketing is an automated strategy that sends a series of pre-written messages to prospects over time. These campaigns engage contacts continuously, helping to build lasting relationships with customers.
E:
Export Data:
The Export Data feature allows users to seamlessly transfer their information between different software applications or from spreadsheets to online platforms. This feature lets you export large amounts of data at once, saving you lots of time and effort. You can usually get your data in common formats like CSV, Excel, XML, or PDF, depending on the software compatibility.
Editions:
Editions refer to different versions or tiers of a software product that offer varying sets of features, functionalities, or service levels, often tailored to different user needs or business sizes
Email Management:
Email management is all about taking control of your inbox. It’s the art of systematically handling, organizing, and storing your emails so you can quickly find what you need. This often means using labels or folders to sort messages and leveraging tools to track important conversations and tasks.
Effective Communication:
Effective communication in business means teams share information clearly and work together well. This ensures everyone has the right details to do their job, preventing problems from misunderstandings or poor teamwork.